Thursday, February 22, 2007

Top Down Vs. Bottom UP


Blogs are in some ways a new form of journal­ism, open to anyone who can establish and main­tain a Web site, and they have exploded in the past year,” writes Walter Mossberg, technology columnist for the Wall Street Journal.

Participatory journalism: The act of a citizen, or group of citizens, playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.

This form of journalism is in direct contrast with its counterpart and traditional form of Top down journalism, where the mandates of Advertisers and interests of media corporation owners and investors matter so much. In essence, top down journalism is a form of hegemony, which is the dominance of one group over another. In this case Big media dictates the news to the mass public based partly on their own interests $.

See Model Above^

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